Web App Concept · 2026
Pickle
AI decision tool that returns recommendations with sources. Built by testing three interaction models.
Role
Product Designer
Platform
Mobile Web (PWA)
Stack
AI · React · TypeScript
Status
Prototype
Problem
Comparing options takes too long.
People spend hours reading reviews across many sites. AI tools give answers but don't show where the information comes from.
Research
What the data shows.
35,000
Decisions per person per day
Cornell University
64%
Visit 3+ sites before buying
Google/Ipsos, 2023
82%
Want to verify AI recommendations
Edelman Trust Barometer, 2024
Process
Research before design.
01
Decision journey mapping
Mapped where confidence drops in the decision process. Users lose trust when they can't verify where a recommendation comes from.
02
Interaction model testing
Tested three models: chat, structured form, and hybrid. Single input with structured output was the fastest path to a decision.
Solution
Ask once. Get cited answers.
01
Natural language input
One text field. No forms or onboarding. Users describe what they need and get results.
02
Cited recommendations
Every result links to its source. Users verify the reasoning themselves.
03
Comparison view
Shows only the factors that separate options. Users ask followup questions to narrow results.
Screens
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Detail
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History
Settings
Preview
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Detail
Outcome